About Us

Caroline Beteta

Visit California works in partnership with the entire California travel and tourism industry to promote the entire state. We serve our industry partners by providing outreach opportunities to maximize funds that may otherwise be restricted to local and regional marketing efforts. We work closely with convention and visitors bureaus, chambers of commerce, individual businesses and other tourism organizations throughout the state to supply stakeholders with the most up-to-date research and information on our programs and events, as well as supplying a variety of web, print and personnel resources.

Working With Us

Visit California works with the travel industry, throughout the world, to maximize marketing opportunities with the travel trade. This site was constructed to assist you by providing quality information to help you better sell California as a premier travel destination.

Tools to Help You Plan Your California Program

This site was created to provide you a number of tools that include:

We Would Like to Hear from You

We value your feedback on this website and how we can make improvements. It is our goal to make your job selling California even easier. Let us know your thoughts.

Submit your feedback

California Tourism News and Events

Access the latest travel news and month-by-month events calendar that will keep you updated on the most current happenings around the state.


Headquarter Contacts

Stephanie DeVries
Travel Trade Manager, Americas & Australia

Alex Vigil
Travel Trade Manager, Asia & Middle East

Walt Wang
China Manager


Jamie Lathrop
Travel Trade Manager, Europe & India
Visit California
555 Capitol Mall, Suite 1100
Sacramento, CA 95841 
Phone: 916.444.4410