Get the most current information on California's latest statistics and travel market trends on our Industry Website. You'll find airline statistics, economic travel trends, and domestic and international travel reports.

Global Travel Statistics

California Inbound Tourism Statistics

2015 Annual Person Trips to California

  Total Domestic International Overseas Mexico Canada
Total 257,900,000 240,900,000 17,000,000 7,600,000 7,800,000 1,500,000
Leisure 209,800,000 43,500,000 12,400,000 5,183,961 5,921,942 1,265,537
Business 48,100,000 197,400,000 4,600,000 2,416,039 1,878,058 234,463

sources: Tourism Economics; DKSA, TNS Global (domestic); CIC Research, OTTI (international); Dean Runyan, CIC Research (expenditures)


International Market Profiles and Trip Characteristics 

Below are profiles and trip characteristics for travel to California from top international markets. The profiles include visitor volume and spending as well as planning times, length of stay, activities and more. They also show how each market differs from the norm in terms of these characteristics.

  2015 2014 2013
Australia View View View
Brazil View View View
Canada View View View
China View View View
France View View View
Germany View View View
Hong Kong View View View
India View View View
Ireland View View View
Italy View View View
Japan View View View
Mexico (air) View View View
Mexico (all) View View View
Middle East View View View
Netherlands View View View
New Zealand View View View
South Korea View View View
Scandinavia View View View
South America View View View
Taiwan View View View
United Kingdom View View View


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Find Key Contacts for More Information

Need more information? Contact experts that can help you with your tour planning needs.

Key Contacts

Headquarter Contacts

Stephanie DeVries
Travel Trade Manager, Americas & Australia

Alex Vigil
Travel Trade Manager, Asia & Middle East

Walt Wang
China Manager


Jamie Lathrop
Travel Trade Manager, Europe & India
Visit California
555 Capitol Mall, Suite 1100
Sacramento, CA 95841 
Phone: 916.444.4410